QDB BODY + CARE
For Quem Disse, Berenice? Body+Care, I led the packaging design system for the brand's expansion into body care, translating the language of facial skincare into a new product category. The visual identity was built around fluid, abstract gradients that became a distinctive graphic asset.
The challenge was to preserve the playful personality of the brand while introducing a more elevated perception of efficacy and care. Every visual element was designed to create a seamless bridge between beauty and skincare, reinforcing both emotional appeal and functional credibility.
This project reinforced the importance of balancing innovation with cultural relevance. Rather than following global beauty conventions, the system embraced visual codes that resonate with Brazilian consumers, creating an identity that feels both contemporary and familiar.
The result is a cohesive packaging language that naturally extends the brand into new territories. It demonstrates how strategic design can evolve an established identity while strengthening recognition, differentiation, and long-term brand value.
