RENNER BEAUTY
Renner Beauty was created to establish beauty as a natural extension of Renner’s fashion authority. More than introducing a new category, the project builds a distinctive lifestyle brand where beauty becomes part of how people dress, express themselves, and move through the world.
The strategy combines two complementary expressions. One translates Renner’s fashion expertise into an editorial, desirable, and trend-aware beauty universe. The other brings a more human perspective, celebrating individuality, attitude, and beauty as it is genuinely lived. Together, they balance aspiration with accessibility.
I led the creative development of the identity and complete brand universe, defining a graphic system that feels both contemporary and enduring. Renner’s iconic red expands through deep burgundy, warm neutrals, metallic accents, bold typography, precise compositions, and tactile finishes.
Across packaging, retail, communication, and lifestyle touchpoints, I shaped a cohesive creative direction capable of moving between editorial expression and commercial impact. Every element was designed to position Renner Beauty as a future-facing brand that connects fashion authority with the freedom and intimacy of beauty.
